Which email marketing companies can be considered the best? Which among the multitude of options available can give you the best results for your email marketing campaigns? The following are ten of the most commendable email marketing companies at present. The have been evaluated and ranked based on their set of features, reliability, deliverability, ease of use, and cost-efficiency.
GraphicMail offers a two-week no-commitment free trial period that allows users to access almost all of the features and functions that come with the paid version of the service. However, not many will appreciate the interface. It’s likely that some users would even find it cluttered. There are many templates available but they look rather generic. The range of tools provided is comparable to what most other email marketing services provide but they may confuse users who are new to email marketing. The interface is not very intuitive. Graphical’s plan prices are comparable to what many other services offer. For 2,000 subscribers, the price is $25.00. The highest plan, with 100,000 subscribers, costs $520.95.
Campaigner offers an email marketing solution that claims to enable users to target lists so they can achieve higher ROI. This comes with A/B split testing, advanced segmentation, and drip campaigns to leverage automation. It is a good choice for beginners in email marketing. It has an intuitive dashboard that readily summarizes recent campaigns and provides detailed reporting. Also, its templates look professionally designed. A free trial period is offered to tempt potential users along with a cancel-anytime policy and free 24/7 customer support. However, this free trial requires credit card details.
- Benchmark Email
Benchmark does not have grandiose claims except for allowing users to create and send beautiful email. It aims to help email marketers easily manage their campaigns. It features an easy to use interface with a good range of features including live customer support and Google Analytics tracking. It can create responsive or mobile-friendly email templates and displays real-time reports. To entice users, it offers a free plan for up to 2,000 subscribers without requiring credit details. Unfortunately, it does not come with Gmail and or other third party contact integration. It also does not support mobile previews and glitches here and there may be encountered occasionally.
- Campaign Monitor
Campaign Monitor promises to make it easy to create, send, and measure the performance of email marketing campaigns. It offers drag-and-drop tools for intuitive email creation. It also provides an A/B testing function that facilitates meaningful tweaks to achieve the best campaign results. Additionally, it comes with a date-based autoresponder, multiple sign-up forms, and an RSS-to-email function ideal for blog broadcasts. It’s a good option for new and experienced users. However, it’s far from perfect as it lacks support for an image library. It also does not display real-time analytics and is incapable of importing contacts from Gmail or other third party address books. It’s also worth noting that it leaves much to be desired when it comes to live technical support.
AWeber is one of the email marketing companies that promise easy email marketing campaigns with good results. Considering the extensive range of features it offers, the claim is not really farfetched. It offers time-saving autoresponders, a system for quickly growing email lists, integration with several online services including Salesforce and Shopify, simplified list importing, live expert customer support, and high email deliverability. The company’s plans are not expensive but not among the cheapest either. There is no free plan available but the company offers a 30-day free trial period.
- Constant Contact
Constant Contact is notable for having one of the easiest to use editor that makes it easy to customize email campaigns. It supports the importing of contacts from Gmail and outlook. It has two types of plans, Email and Email Plus. The former is the cheaper option that provides mobile-friendly templates, detailed monitoring, and expert email marketing advice. The Email Plus plan has all of the Email plan’s features plus added features that simplify email automation and the ability to change template logos and colors. A free no-credit-card-required trial is offered for those who want to test drive the service. If there’s anything major to complain about Constant Contact, it’s probably the limited autoresponder capabilities and the occasionally unresponsive interface.
Offering a broad range of features, iContact is one good option for those who are new to email marketing. It offers multiple email builders, unlimited emails, the ability to create “do not contact” and unsubscribe lists, and solid social media integration. It also comes with a survey tool. It lives up to its claim of being able to easily manage subscribers and produce appealing email marketing campaigns. However, it lacks the ability to import contacts from Gmail and other third party contact lists. It has an autoresponder feature but is somewhat limited. Also, it does not come with Google Analytics.
There’s just no reason not to consider VerticalResponse one of the best options for email marketing. It offers a generous free plan that comes with almost all of the features you would expect from a good email marketing tool. Yes, it offers not just a trial period but a free plan for up to 1,000 subscribers and 4,000 email sent per month. It has an autoresponder feature and unlimited sign-up forms. It provides numerous email templates and a drag-and-drop editor for intuitive customization. The resulting email have responsive or mobile-friendly designs. It’s emphasis on social media marketing is also worth noting. Technical support is through chat, email, and phone. Expect a few glitches when working with the dashboard but these shouldn’t be a deal breaker.
MailChimp claims to allow users to send better email. Arguably, the company largely satisfies most standards of what it means to be a good email marketing service. It has highly detailed reports including subscriber profiles to track engagement and website activity. Best of all, it offers a free plan for up to 2,000 subscribers and 12,0000 emails per month without credit card details required. It does not come with analytics tools and an autoresponder but it’s definitely better than most other free plans offered by other companies.
The claim that it is the world’s easiest email marketing service may be contestable but GetResponse is overall one of the best there is. It has an intuitive email creator that yields professional looking and appealing emails that are also responsive or mobile friendly. It provides autoresponders and a landing page creator and host. Technical support is live and 24/7. Moreover, it claims to have 99% email deliverability. While it may not have a free plan, it offers a 30-day trial period and attractively low rates. Its lowest plan (for 1,000 subscribers) only costs $15 while the 2,500-subscriber plan (the base paid plan of most other companies) costs $25. These costs can even be made lower by up to 18% through the annual discount for those who prefer annual billing. When it comes to reporting, GetResponse offers one of the most detailed but well-organized reports.
The ranking here is admittedly subjective and is only based on a few instances of trying the email services. Nevertheless, the ten options reviewed here are without a doubt good choices. If you ever need an email marketing service, don’t hesitate to try any of the ones mentioned above. We liked GetResponse best and would love to see which email marketing company you like best. Share your thoughts!